Wine tourism project of the province of Alessandria

The winery strongly believes in wine tourism, not just as a temporary opportunity but as a real business to be developed over the years. Therefore, wine tourism is no longer just a test or a sidekick, but a goal to be pursued consistently to ensure the company's medium-long term economic growth.

Wine tourism can make a difference for the future of the business.

Having a receptionist during the high season to ensure the division of duties or training existing employees to better manage tourist reception.

Wine tourism isn't just about tasting your own products and selling them. Marketing your product certainly represents an excellent opportunity during a wine tourism experience. The main focus of wine tourism for a welcoming winery is, indeed, the welcome itself.

Welcome, the ability to provide hospitality, is the cornerstone of the entire wine tourism experience. A visitor often doesn't remember the wine they tasted, but the people they met, the atmosphere, and the context they experienced during the tasting. Having an excellent product but not knowing how to adequately convey it is a dangerous weakness that must be avoided.

For this reason, a welcoming winery makes the ability to host the cornerstone of its wine tourism business.

• Accurately communicate services, hours and prices, activities, experiences, and opening/closing conditions.
• Able to promptly convey how customers can reach the company (online and offline signage).
• Update the skills and professionalism, both technical and managerial, of those responsible for hospitality and experiences.
• Respond to a customer as quickly as possible (within 24 business hours).